1. Information We Collect

1.1 Personal Information You Provide

We collect personal information directly from you when you:

• Create a personal account.
• Make a purchase.
• Subscribe to our newsletter.
• Contact us via customer service or other means.

The types of personal information we may collect include:

• Account Information: Name, email address, username, password, and other registration details.
• Contact Details: Address, phone number, and shipping/billing addresses.
• Payment Information: Processed securely by third-party payment processors.
• Order Details: Purchase history, product preferences, and delivery instructions.
• Communications: Feedback, inquiries, or other correspondence.

1.2 Automatically Collected Information

When you use our Site, we may automatically collect:

• Device Information: IP address, browser type, operating system, and device type.
• Usage Data: Pages visited, time spent on the Site, and navigation patterns.
• Cookies and Similar Technologies: Used to improve functionality, provide analytics, and deliver personalized advertising.

2. How We Use Your Personal Data

Under the GDPR, we must have a lawful basis to process your personal data. We rely on the following grounds:

1. Performance of a Contract: To process orders, payments, and account management.
2. Consent: When you subscribe to newsletters or opt into marketing communications.
3. Legitimate Interests: To improve our services, prevent fraud, and analyze usage.
4. Legal Obligations: To comply with applicable laws, such as tax and regulatory requirements.

We use your personal data to:

• Manage your account and provide access to its features.
• Fulfill your orders, process payments, and deliver products.
• Communicate with you regarding orders, promotions, or updates.
• Personalize your shopping experience and offer tailored recommendations.
• Ensure compliance with legal and regulatory requirements.

3. GDPR Rights for European Economic Area (EEA) Residents

If you are a resident of the EEA, the GDPR grants you specific rights regarding your personal data:

3.1 Right to Access

You have the right to request details of the personal data we hold about you.

3.2 Right to Rectification

You can request that we correct inaccurate or incomplete personal data.

3.3 Right to Erasure ("Right to be Forgotten")

You may request the deletion of your personal data, provided it is no longer necessary for the purposes for which it was collected, and there are no overriding legal obligations requiring us to retain it.

3.4 Right to Data Portability

You have the right to request that we provide your personal data in a structured, commonly used, and machine-readable format for transfer to another data controller.

3.5 Right to Restrict Processing

You may request that we restrict the processing of your personal data in certain circumstances, such as if you contest its accuracy.

3.6 Right to Object

You may object to our processing of your data for direct marketing or based on our legitimate interests.

3.7 Right to Withdraw Consent

If you have provided consent for specific data processing activities, you can withdraw this consent at any time.

To exercise any of these rights, please contact us at info@fortis-swiss.com.

4. Sharing Your Data

We do not sell your personal data. However, we may share it in the following circumstances:

• Service Providers: Trusted third parties that assist in providing services such as payment processing, order fulfillment, email delivery, and analytics.
• Legal Obligations: When required to comply with legal or regulatory requests.
• Business Transactions: In the event of a merger, acquisition, or sale of assets, your data may be transferred to the new entity.

All third-party service providers are required to comply with GDPR and process your data only as instructed by us.

5. Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this Privacy Policy or as required by law. When your personal data is no longer needed, we will securely delete or anonymize it.

6. Security Measures

We employ industry-standard security measures, including encryption and secure hosting, to protect your personal data. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute protection.

7. Cookies and Similar Technologies

We use cookies to:

• Enhance the functionality of our Site.
• Analyze traffic and usage patterns.
• Deliver personalized recommendations and advertising.

You can manage your cookie preferences through your browser settings or our cookie banner.

8. Personal Accounts

By creating a personal account, you:

• Gain access to features like order tracking, purchase history, and saved preferences.
• Provide secure login credentials, such as a valid email address and password.
• Accept responsibility for maintaining the confidentiality of your account information.

If you suspect unauthorized use of your account, please notify us immediately at info@fortis-swiss.com.

9. Third-Party Links

Our Site may include links to third-party websites or services. We are not responsible for the privacy practices or content of these external sites. Please review their privacy policies before sharing your data.

10. Children’s Privacy

Our Site is not intended for individuals under 13 years of age. We do not knowingly collect personal data from children.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. The updated policy will be posted on this page with a revised effective date.

By using our Site, you consent to this Privacy Policy and the processing of your personal data as described. If you do not agree, please refrain from using our services.